77 citations · 275 across the 9 of their papers we have counts for
9 papers
Achieving the Fundamental Limit of Lossless Analog Compression via Polarization
Shuai Yuan, Liuquan Yao, Yuan Li +4
In this paper, we study the lossless analog compression for i.i.d. nonsingular signals via the polarization-based framework. We prove that for nonsingular source, the error probabi…
Learning Continuous User Representations through Hybrid Filtering with doc2vec
Simon Stiebellehner, Jun Wang, Shuai Yuan
Players in the online ad ecosystem are struggling to acquire the user data required for precise targeting. Audience look-alike modeling has the potential to alleviate this issue, b…
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang, Weinan Zhang, Shuai Yuan
The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitat…
Real-Time Bidding Benchmarking with iPinYou Dataset
Weinan Zhang, Shuai Yuan, Jun Wang +1
Being an emerging paradigm for display advertising, Real-Time Bidding (RTB) drives the focus of the bidding strategy from context to users' interest by computing a bid for each imp…
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
Bowei Chen, Shuai Yuan, Jun Wang
There are two major ways of selling impressions in display advertising. They are either sold in spot through auction mechanisms or in advance via guaranteed contracts. The former h…
Adaptive Keywords Extraction with Contextual Bandits for Advertising on Parked Domains
Shuai Yuan, Jun Wang, Maurice van der Meer
Domain name registrars and URL shortener service providers place advertisements on the parked domains (Internet domain names which are not in service) in order to generate profits.…
Sequential Selection of Correlated Ads by POMDPs
Shuai Yuan, Jun Wang
Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical…
Real-time Bidding for Online Advertising: Measurement and Analysis
Shuai Yuan, Jun Wang, Xiaoxue Zhao
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RT…
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan +1
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online…