77 citations · 275 across the 9 of their papers we have counts for
4 papers · 1 filter
Learning Continuous User Representations through Hybrid Filtering with doc2vec
Simon Stiebellehner, Jun Wang, Shuai Yuan
Players in the online ad ecosystem are struggling to acquire the user data required for precise targeting. Audience look-alike modeling has the potential to alleviate this issue, b…
Adaptive Keywords Extraction with Contextual Bandits for Advertising on Parked Domains
Shuai Yuan, Jun Wang, Maurice van der Meer
Domain name registrars and URL shortener service providers place advertisements on the parked domains (Internet domain names which are not in service) in order to generate profits.…
Sequential Selection of Correlated Ads by POMDPs
Shuai Yuan, Jun Wang
Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical…
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan +1
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online…