77 citations · 275 across the 9 of their papers we have counts for
4 papers · 1 filter
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang, Weinan Zhang, Shuai Yuan
The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitat…
Real-Time Bidding Benchmarking with iPinYou Dataset
Weinan Zhang, Shuai Yuan, Jun Wang +1
Being an emerging paradigm for display advertising, Real-Time Bidding (RTB) drives the focus of the bidding strategy from context to users' interest by computing a bid for each imp…
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
Bowei Chen, Shuai Yuan, Jun Wang
There are two major ways of selling impressions in display advertising. They are either sold in spot through auction mechanisms or in advance via guaranteed contracts. The former h…
Real-time Bidding for Online Advertising: Measurement and Analysis
Shuai Yuan, Jun Wang, Xiaoxue Zhao
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RT…