77 citations · 275 across the 9 of their papers we have counts for
Showing 2013Show all
3 papers · 1 filter
cs.IR2013★ 4 cited
Adaptive Keywords Extraction with Contextual Bandits for Advertising on Parked Domains
Shuai Yuan, Jun Wang, Maurice van der Meer
Domain name registrars and URL shortener service providers place advertisements on the parked domains (Internet domain names which are not in service) in order to generate profits.…
cs.IR2013★ 46 cited
Sequential Selection of Correlated Ads by POMDPs
Shuai Yuan, Jun Wang
Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical…
cs.GT2013★ 56 cited
Real-time Bidding for Online Advertising: Measurement and Analysis
Shuai Yuan, Jun Wang, Xiaoxue Zhao
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RT…