77 citations · 275 across the 9 of their papers we have counts for
Showing 2014Show all
2 papers · 1 filter
cs.GT2014★ 77 cited
Real-Time Bidding Benchmarking with iPinYou Dataset
Weinan Zhang, Shuai Yuan, Jun Wang +1
Being an emerging paradigm for display advertising, Real-Time Bidding (RTB) drives the focus of the bidding strategy from context to users' interest by computing a bid for each imp…
cs.GT2014★ 23 cited
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
Bowei Chen, Shuai Yuan, Jun Wang
There are two major ways of selling impressions in display advertising. They are either sold in spot through auction mechanisms or in advance via guaranteed contracts. The former h…