568 citations · 2.8k across the 52 of their papers we have counts for
Showing 2016 · cs.GTShow all
3 papers · 2 filters
cs.GT2016★ 15 cited
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang, Weinan Zhang, Shuai Yuan
The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitat…
cs.GT2016★ 57 cited
Feedback Control of Real-Time Display Advertising
Weinan Zhang, Yifei Rong, Jun Wang +2
Real-Time Bidding (RTB) is revolutionising display advertising by facilitating per-impression auctions to buy ad impressions as they are being generated. Being able to use impressi…
cs.GT2016★ 3 cited
Optimal Real-Time Bidding Frameworks Discussion
Weinan Zhang, Kan Ren, Jun Wang
This note is a complementary material for the solution of optimal real-time bidding function in paper "Optimal Real-Time Bidding for Display Advertising, KDD 2014", where the estim…