45 citations · 93 across the 4 of their papers we have counts for
4 papers
Statistical Arbitrage Mining for Display Advertising
Weinan Zhang, Jun Wang
We study and formulate arbitrage in display advertising. Real-Time Bidding (RTB) mimics stock spot exchanges and utilises computers to algorithmically buy display ads per impressio…
An Empirical Study on Display Ad Impression Viewability Measurements
Weinan Zhang, Ye Pan, Tianxiong Zhou +1
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. Ho…
Iterative Expectation for Multi Period Information Retrieval
Marc Sloan, Jun Wang
Many Information Retrieval (IR) models make use of offline statistical techniques to score documents for ranking over a single period, rather than use an online, dynamic system tha…
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan +1
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online…