320 citations · 736 across the 17 of their papers we have counts for
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cs.GT2019
Infer Your Enemies and Know Yourself, Learning in Real-Time Bidding with Partially Observable Opponents
Manxing Du, Alexander I. Cowen-Rivers, Ying Wen +4
Real-time bidding, as one of the most popular mechanisms for selling online ad slots, facilitates advertisers to reach their potential customers. The goal of bidding optimization i…
cs.GT2018
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
Kan Ren, Weinan Zhang, Ke Chang +3
Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impres…
cs.GT2015★ 35 cited
Statistical Arbitrage Mining for Display Advertising
Weinan Zhang, Jun Wang
We study and formulate arbitrage in display advertising. Real-Time Bidding (RTB) mimics stock spot exchanges and utilises computers to algorithmically buy display ads per impressio…