175 citations · 453 across the 18 of their papers we have counts for
4 papers · 1 filter
Follow the Prophet: Accurate Online Conversion Rate Prediction in the Face of Delayed Feedback
Haoming Li, Feiyang Pan, Xiang Ao +6
The delayed feedback problem is one of the imperative challenges in online advertising, which is caused by the highly diversified feedback delay of a conversion varying from a few…
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Tian Zhou, Hao He, Shengjun Pan +9
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference bet…
: Field-matrixed Factorization Machines for Recommender Systems
Yang Sun, Junwei Pan, Alex Zhang +1
Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising. The data used in these applications are multi-field categorical data, where…
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng +7
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform…