175 citations · 453 across the 18 of their papers we have counts for
Showing 2019Show all
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cs.LG2019
A Batched Multi-Armed Bandit Approach to News Headline Testing
Yizhi Mao, Miao Chen, Abhinav Wagle +3
Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headl…
cs.LG2019★ 38 cited
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Junwei Pan, Yizhi Mao, Alfonso Lobos Ruiz +2
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry. Unlik…