22 citations · 51 across the 24 of their papers we have counts for
24 papers
Beyond Action Imitation: Learning a Decision-Aware User Simulator for Online Advertising
Zipeng Chen, Jiaer Zheng, Xiangyang Xu +15
Recent advances in LLM-based user simulation have shown promise for offline evaluation of recommendation and advertising systems. However, existing simulators typically infer user…
Diffusion Language Model for Recommendation
Chengyi Liu, Yongqi Zhou, Junwei Pan +8
Large language model (LLM)-empowered recommender systems have emerged as a promising paradigm for generative recommendation, leveraging their strong semantic reasoning and generati…
SIREN: Unified Multi-Granularity Semantic Interaction for Multi-Modal Lifelong User Interest Modeling
Yaqian Zhang, Ruyi Yu, Tianyi Li +13
Industrial recommender systems increasingly leverage lifelong user behavior histories and rich multi-modal content to capture evolving user preferences. However, effectively integr…
Expand More, Shrink Less: Shaping Effective-Rank Dynamics for Dense Scaling in Recommendation
Guoming Li, Shangyu Zhang, Junwei Pan +7
Scaling recommendation models is a central challenge in recommender systems. Recently, RankMixer has emerged as an effective solution, operating on a unified token representation a…
RankUp: Towards High-rank Representations for Large Scale Advertising Recommender Systems
Jin Chen, Shangyu Zhang, Bin Hu +16
The scaling laws for recommender systems have been increasingly validated, where MetaFormer-based architectures consistently benefit from increased model depth, hidden dimensionali…
FEDIN: Frequency-Enhanced Deep Interest Network for Click-Through Rate Prediction
Zenan Dai, Jinpeng Wang, Junwei Pan +3
Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While fre…
Asymmetric Generative Recommendation via Kronecker Residual Bridge and Multi-Faceted Hierarchical Quantization
Bin Huang, Xin Wang, Junwei Pan +6
Generative Recommendation (GenRec) models reformulate recommendation as a sequence generation task, representing items as discrete Semantic IDs used symmetrically as both inputs an…
TokenFormer: Unify the Multi-Field and Sequential Recommendation Worlds
Yifeng Zhou, Yuehong Hu, Zhixiang Feng +9
Recommender systems have historically developed along two largely independent paradigms: feature interaction models for modeling correlations among multi-field categorical features…
Tencent Advertising Algorithm Challenge 2025: All-Modality Generative Recommendation
Junwei Pan, Wei Xue, Chao Zhou +20
Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token…
From Feature Interaction to Feature Generation: A Generative Paradigm of CTR Prediction Models
Mingjia Yin, Junwei Pan, Hao Wang +5
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a disc…
Practice on Long Behavior Sequence Modeling in Tencent Advertising
Xian Hu, Ming Yue, Zhixiang Feng +24
Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains…
Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs
Yuhao Wang, Junwei Pan, Xinhang Li +6
Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…
Large Foundation Model for Ads Recommendation
Shangyu Zhang, Shijie Quan, Zhongren Wang +30
Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across…
Enhancing CTR Prediction with De-correlated Expert Networks
Jiancheng Wang, Mingjia Yin, Hao Wang +1
Modeling feature interactions is essential for accurate click-through rate (CTR) prediction in advertising systems. Recent studies have adopted the Mixture-of-Experts (MoE) approac…
Pre-train, Align, and Disentangle: Empowering Sequential Recommendation with Large Language Models
Yuhao Wang, Junwei Pan, Pengyue Jia +6
Sequential Recommendation (SR) aims to leverage the sequential patterns in users' historical interactions to accurately track their preferences. However, the primary reliance of ex…
Towards Unifying Feature Interaction Models for Click-Through Rate Prediction
Yu Kang, Junwei Pan, Jipeng Jin +3
Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many…
Towards Scalable Semantic Representation for Recommendation
Taolin Zhang, Junwei Pan, Jinpeng Wang +9
With recent advances in large language models (LLMs), there has been emerging numbers of research in developing Semantic IDs based on LLMs to enhance the performance of recommendat…
Long-Sequence Recommendation Models Need Decoupled Embeddings
Ningya Feng, Junwei Pan, Jialong Wu +6
Lifelong user behavior sequences are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted…
Crocodile: Cross Experts Covariance for Disentangled Learning in Multi-Domain Recommendation
Zhutian Lin, Junwei Pan, Haibin Yu +7
Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the di…
Deep Pattern Network for Click-Through Rate Prediction
Hengyu Zhang, Junwei Pan, Dapeng Liu +2
Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research bran…
Understanding the Ranking Loss for Recommendation with Sparse User Feedback
Zhutian Lin, Junwei Pan, Shangyu Zhang +5
Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for tre…
Ads Recommendation in a Collapsed and Entangled World
Junwei Pan, Wei Xue, Ximei Wang +7
We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our a…
On the Embedding Collapse when Scaling up Recommendation Models
Xingzhuo Guo, Junwei Pan, Ximei Wang +3
Recent advances in foundation models have led to a promising trend of developing large recommendation models to leverage vast amounts of available data. Still, mainstream models re…
Decoupled Training: Return of Frustratingly Easy Multi-Domain Learning
Ximei Wang, Junwei Pan, Xingzhuo Guo +2
Multi-domain learning (MDL) aims to train a model with minimal average risk across multiple overlapping but non-identical domains. To tackle the challenges of dataset bias and doma…