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20232026
most citedAds Recommendation in a Collapsed and Entangled World

22 citations · 51 across the 24 of their papers we have counts for

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9 papers · 1 filter

cs.IR2026

Beyond Action Imitation: Learning a Decision-Aware User Simulator for Online Advertising

Zipeng Chen, Jiaer Zheng, Xiangyang Xu +15

Recent advances in LLM-based user simulation have shown promise for offline evaluation of recommendation and advertising systems. However, existing simulators typically infer user…

cs.IR2026

Diffusion Language Model for Recommendation

Chengyi Liu, Yongqi Zhou, Junwei Pan +8

Large language model (LLM)-empowered recommender systems have emerged as a promising paradigm for generative recommendation, leveraging their strong semantic reasoning and generati…

cs.IR2026

SIREN: Unified Multi-Granularity Semantic Interaction for Multi-Modal Lifelong User Interest Modeling

Yaqian Zhang, Ruyi Yu, Tianyi Li +13

Industrial recommender systems increasingly leverage lifelong user behavior histories and rich multi-modal content to capture evolving user preferences. However, effectively integr…

cs.LG2026

Expand More, Shrink Less: Shaping Effective-Rank Dynamics for Dense Scaling in Recommendation

Guoming Li, Shangyu Zhang, Junwei Pan +7

Scaling recommendation models is a central challenge in recommender systems. Recently, RankMixer has emerged as an effective solution, operating on a unified token representation a…

cs.IR2026

RankUp: Towards High-rank Representations for Large Scale Advertising Recommender Systems

Jin Chen, Shangyu Zhang, Bin Hu +16

The scaling laws for recommender systems have been increasingly validated, where MetaFormer-based architectures consistently benefit from increased model depth, hidden dimensionali…

cs.IR2026

FEDIN: Frequency-Enhanced Deep Interest Network for Click-Through Rate Prediction

Zenan Dai, Jinpeng Wang, Junwei Pan +3

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While fre…

cs.IR2026

Asymmetric Generative Recommendation via Kronecker Residual Bridge and Multi-Faceted Hierarchical Quantization

Bin Huang, Xin Wang, Junwei Pan +6

Generative Recommendation (GenRec) models reformulate recommendation as a sequence generation task, representing items as discrete Semantic IDs used symmetrically as both inputs an…

cs.IR2026

TokenFormer: Unify the Multi-Field and Sequential Recommendation Worlds

Yifeng Zhou, Yuehong Hu, Zhixiang Feng +9

Recommender systems have historically developed along two largely independent paradigms: feature interaction models for modeling correlations among multi-field categorical features…

cs.IR2026

Tencent Advertising Algorithm Challenge 2025: All-Modality Generative Recommendation

Junwei Pan, Wei Xue, Chao Zhou +20

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token…