23 citations · 35 across the 2 of their papers we have counts for
4 papers
Bid Shading by Win-Rate Estimation and Surplus Maximization
Shengjun Pan, Brendan Kitts, Tian Zhou +8
This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum-bid-to-win feedback from a Sell-Side Platform (SSP). The method uses a modifi…
Bid Shading in The Brave New World of First-Price Auctions
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty +4
Online auctions play a central role in online advertising, and are one of the main reasons for the industry's scalability and growth. With great changes in how auctions are being o…
A Batched Multi-Armed Bandit Approach to News Headline Testing
Yizhi Mao, Miao Chen, Abhinav Wagle +3
Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headl…
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Junwei Pan, Yizhi Mao, Alfonso Lobos Ruiz +2
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry. Unlik…