175 citations · 453 across the 18 of their papers we have counts for
3 papers · 1 filter
Bid Shading by Win-Rate Estimation and Surplus Maximization
Shengjun Pan, Brendan Kitts, Tian Zhou +8
This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum-bid-to-win feedback from a Sell-Side Platform (SSP). The method uses a modifi…
Bid Shading in The Brave New World of First-Price Auctions
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty +4
Online auctions play a central role in online advertising, and are one of the main reasons for the industry's scalability and growth. With great changes in how auctions are being o…
DeepLight: Deep Lightweight Feature Interactions for Accelerating CTR Predictions in Ad Serving
Wei Deng, Junwei Pan, Tian Zhou +3
Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interacti…