172 citations
- Courant Institute of Mathematical SciencesUS3 papers
- Cornell UniversityUS2 papers
- The University of TokyoJP2 papers
- University of California, DavisUS2 papers
- University of Illinois Urbana-ChampaignUS2 papers
- University of PisaIT2 papers
- University of WaterlooCA2 papers
- Amsterdam University of the ArtsNL1 paper
- Columbia UniversityUS1 paper
- Fraunhofer-GesellschaftDE1 paper
- Georgia Institute of TechnologyUS1 paper
- Harvard University PressUS1 paper
Showing 2006 · cs.DSShow all
2 papers · 2 filters
cs.DS2006★ 1 cited
Budget Optimization in Search-Based Advertising Auctions
Jon Feldman, S. Muthukrishnan, Martin Pal +1
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been a lot of attention on the auction process and its game-theore…
cs.DS2006
Stochastic Models for Budget Optimization in Search-Based Advertising
S. Muthukrishnan, Martin Pal, Zoya Svitkina
Internet search companies sell advertisement slots based on users' search queries via an auction. Advertisers have to determine how to place bids on the keywords of their interest…