16 citations · 18 across the 2 of their papers we have counts for
4 papers
General Auction Mechanism for Search Advertising
Gagan Aggarwal, S. Muthukrishnan, David Pal +1
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page…
Online Ad Slotting With Cancellations
Florin Constantin, Jon Feldman, S. Muthukrishnan +1
Many advertisers buy advertisements (ads) on the Internet or on traditional media and seek simple, online mechanisms to reserve ad slots in advance. Media publishers represent a va…
Budget Optimization in Search-Based Advertising Auctions
Jon Feldman, S. Muthukrishnan, Martin Pal +1
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been a lot of attention on the auction process and its game-theore…
Stochastic Models for Budget Optimization in Search-Based Advertising
S. Muthukrishnan, Martin Pal, Zoya Svitkina
Internet search companies sell advertisement slots based on users' search queries via an auction. Advertisers have to determine how to place bids on the keywords of their interest…