16 citations · 18 across the 2 of their papers we have counts for
Showing cs.GTShow all
2 papers · 1 filter
cs.GT2008★ 2 cited
General Auction Mechanism for Search Advertising
Gagan Aggarwal, S. Muthukrishnan, David Pal +1
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page…
cs.GT2008★ 16 cited
Online Ad Slotting With Cancellations
Florin Constantin, Jon Feldman, S. Muthukrishnan +1
Many advertisers buy advertisements (ads) on the Internet or on traditional media and seek simple, online mechanisms to reserve ad slots in advance. Media publishers represent a va…