2 citations · 3 across the 2 of their papers we have counts for
2 papers
cs.GT2008★ 2 cited
General Auction Mechanism for Search Advertising
Gagan Aggarwal, S. Muthukrishnan, David Pal +1
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page…
cs.GT2008★ 1 cited
Sponsored Search Auctions with Markovian Users
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan +1
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auc…