320 citations · 736 across the 17 of their papers we have counts for
Showing 2018 · cs.IRShow all
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cs.IR2018
Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising
Kan Ren, Yuchen Fang, Weinan Zhang +5
In online advertising, the Internet users may be exposed to a sequence of different ad campaigns, i.e., display ads, search, or referrals from multiple channels, before led up to a…
cs.IR2018
On the Equilibrium of Query Reformulation and Document Retrieval
Shihao Zou, Guanyu Tao, Jun Wang +2
In this paper, we study jointly query reformulation and document relevance estimation, the two essential aspects of information retrieval (IR). Their interactions are modelled as a…