2 papers
cs.LG2022
Advertising Media and Target Audience Optimization via High-dimensional Bandits
Wenjia Ba, J. Michael Harrison, Harikesh S. Nair
We present a data-driven algorithm that advertisers can use to automate their digital ad-campaigns at online publishers. The algorithm enables the advertiser to search across avail…
cs.LG2021
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
Carlos Carrion, Zenan Wang, Harikesh Nair +8
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps…