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cs.LG2019
Online Causal Inference for Advertising in Real-Time Bidding Auctions
Caio Waisman, Harikesh S. Nair, Carlos Carrion
Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effec…
econ.GN2019
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair +1
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently. It p…