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econ.EM2021
Auction Throttling and Causal Inference of Online Advertising Effects
George Gui, Harikesh Nair, Fengshi Niu
Causally identifying the effect of digital advertising is challenging, because experimentation is expensive, and observational data lacks random variation. This paper identifies a…
cs.LG2021
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
Carlos Carrion, Zenan Wang, Harikesh Nair +8
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps…