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cs.LG2022
Advertising Media and Target Audience Optimization via High-dimensional Bandits
Wenjia Ba, J. Michael Harrison, Harikesh S. Nair
We present a data-driven algorithm that advertisers can use to automate their digital ad-campaigns at online publishers. The algorithm enables the advertiser to search across avail…
cs.LG2021
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
Carlos Carrion, Zenan Wang, Harikesh Nair +8
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps…
cs.LG2019
Online Causal Inference for Advertising in Real-Time Bidding Auctions
Caio Waisman, Harikesh S. Nair, Carlos Carrion
Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effec…