Co-Diffusion of Social Contagions

Abstract

Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the diffusion of multiple contagions. Individuals are placed on a multiplex network with a periodic lattice and a random-regular-graph layer. On these population structures, we study the interface between two key aspects of the diffusion process: the level of synergy between two contagions, and the rate at which individuals become dormant after adoption. Dormancy is defined as a looser form of immunity that models the ability to spread without resistance. Monte Carlo simulations reveal lower synergy makes contagions more susceptible to percolation, especially those that diffuse on lattices. Faster diffusion of one contagion with dormancy probabilistically blocks the diffusion of the other, in a way similar to ring vaccination. We show that within a band of synergy, contagions on the lattices undergo bimodal or trimodal branching if they are the slower diffusing contagion.

27 pages, 15 figures

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• Homophily on social networks changes evolutionary advantage in competitive information diffusion
• Parasocial diffusion: K-pop fandoms help drive COVID-19 public health messaging on social media
• Competition, Collaboration, and Optimization in Multiple Interacting Spreading Processes
• Co-Contagion Diffusion on Multilayer Networks