208 citations · 414 across the 17 of their papers we have counts for
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stat.AP2017★ 3 cited
Measuring Player Retention and Monetization using the Mean Cumulative Function
Markus Viljanen, Antti Airola, Anne-Maarit Majanoja +2
Game analytics supports game development by providing direct quantitative feedback about player experience. Player retention and monetization in particular have become central busi…
stat.AP2017★ 2 cited
Playtime Measurement with Survival Analysis
Markus Viljanen, Antti Airola, Jukka Heikkonen +1
Maximizing product use is a central goal of many businesses, which makes retention and monetization two central analytics metrics in games. Player retention may refer to various du…