5 citations · 5 across the 2 of their papers we have counts for
7 papers
TSI: an Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity
Shaunak Mishra, Changwei Hu, Manisha Verma +3
Coming up with effective ad text is a time consuming process, and particularly challenging for small businesses with limited advertising experience. When an inexperienced advertise…
Powering COVID-19 community Q&A with Curated Side Information
Manisha Verma, Kapil Thadani, Shaunak Mishra
Community question answering and discussion platforms such as Reddit, Yahoo! answers or Quora provide users the flexibility of asking open ended questions to a large audience, and…
Learning to Create Better Ads: Generation and Ranking Approaches for Ad Creative Refinement
Shaunak Mishra, Manisha Verma, Yichao Zhou +2
In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives…
Recommending Themes for Ad Creative Design via Visual-Linguistic Representations
Yichao Zhou, Shaunak Mishra, Manisha Verma +2
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are requi…
Learning from Multi-User Activity Trails for B2B Ad Targeting
Shaunak Mishra, Jelena Gligorijevic, Narayan Bhamidipati
Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process. Depending on the product being purchased,…
Managing App Install Ad Campaigns in RTB: A Q-Learning Approach
Anit Kumar Sahu, Shaunak Mishra, Narayan Bhamidipati
Real time bidding (RTB) enables demand side platforms (bidders) to scale ad campaigns across multiple publishers affiliated to an RTB ad exchange. While driving multiple campaigns…