126 citations · 494 across the 31 of their papers we have counts for
7 papers · 1 filter
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning
Chao Du, Zhifeng Gao, Shuo Yuan +7
Modern online advertising systems inevitably rely on personalization methods, such as click-through rate (CTR) prediction. Recent progress in CTR prediction enjoys the rich represe…
Learning to Infer User Hidden States for Online Sequential Advertising
Zhaoqing Peng, Junqi Jin, Lan Luo +11
To drive purchase in online advertising, it is of the advertiser's great interest to optimize the sequential advertising strategy whose performance and interpretability are both im…
A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction
Liyi Guo, Rui Lu, Haoqi Zhang +9
For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and sho…
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising
Xiaotian Hao, Zhaoqing Peng, Yi Ma +12
In E-commerce, advertising is essential for merchants to reach their target users. The typical objective is to maximize the advertiser's cumulative revenue over a period of time un…
Learning Optimal Tree Models Under Beam Search
Jingwei Zhuo, Ziru Xu, Wei Dai +4
Retrieving relevant targets from an extremely large target set under computational limits is a common challenge for information retrieval and recommendation systems. Tree models, w…
A Deep Recurrent Survival Model for Unbiased Ranking
Jiarui Jin, Yuchen Fang, Weinan Zhang +7
Position bias is a critical problem in information retrieval when dealing with implicit yet biased user feedback data. Unbiased ranking methods typically rely on causality models a…
Learning to Accelerate Heuristic Searching for Large-Scale Maximum Weighted b-Matching Problems in Online Advertising
Xiaotian Hao, Junqi Jin, Jianye Hao +7
Bipartite b-matching is fundamental in algorithm design, and has been widely applied into economic markets, labor markets, etc. These practical problems usually exhibit two distinc…