126 citations · 494 across the 31 of their papers we have counts for
4 papers · 1 filter
Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds
Dagui Chen, Junqi Jin, Weinan Zhang +7
Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share si…
Bid Optimization by Multivariable Control in Display Advertising
Xun Yang, Yasong Li, Hao Wang +4
Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to imp…
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
Kan Ren, Jiarui Qin, Yuchen Fang +8
User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulate…
Joint Optimization of Tree-based Index and Deep Model for Recommender Systems
Han Zhu, Daqing Chang, Ziru Xu +6
Large-scale industrial recommender systems are usually confronted with computational problems due to the enormous corpus size. To retrieve and recommend the most relevant items to…