5 citations · 5 across the 3 of their papers we have counts for
3 papers
cs.LG2022★ 5 cited
Sustainable Online Reinforcement Learning for Auto-bidding
Zhiyu Mou, Yusen Huo, Rongquan Bai +4
Recently, auto-bidding technique has become an essential tool to increase the revenue of advertisers. Facing the complex and ever-changing bidding environments in the real-world ad…
cs.IR2022
Visual Encoding and Debiasing for CTR Prediction
Si Chen, Chen Lin, Wanxian Guan +7
Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf…
cs.LG2022
Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction
Yu Chen, Jiaqi Jin, Hui Zhao +4
Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an…