2 citations · 3 across the 3 of their papers we have counts for
4 papers
Position Auctions in AI-Generated Content
Santiago Balseiro, Kshipra Bhawalkar, Yuan Deng +7
We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenge…
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23
In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…
Robust Budget Pacing with a Single Sample
Santiago Balseiro, Rachitesh Kumar, Vahab Mirrokni +2
Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inherent non-stationarity in an adverti…
A Field Guide for Pacing Budget and ROS Constraints
Santiago R. Balseiro, Kshipra Bhawalkar, Zhe Feng +4
Budget pacing is a popular service that has been offered by major internet advertising platforms since their inception. Budget pacing systems seek to optimize advertiser returns su…