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cs.IR2025
From Feature Interaction to Feature Generation: A Generative Paradigm of CTR Prediction Models
Mingjia Yin, Junwei Pan, Hao Wang +5
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a disc…
cs.IR2025
Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs
Yuhao Wang, Junwei Pan, Xinhang Li +6
Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…
cs.LG2025
Large Foundation Model for Ads Recommendation
Shangyu Zhang, Shijie Quan, Zhongren Wang +30
Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across…