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20232026
most citedAds Recommendation in a Collapsed and Entangled World

22 citations · 63 across the 18 of their papers we have counts for

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Showing 2024Show all

6 papers · 1 filter

cs.IR2024★ 1 cited

Pre-train, Align, and Disentangle: Empowering Sequential Recommendation with Large Language Models

Yuhao Wang, Junwei Pan, Pengyue Jia +6

Sequential Recommendation (SR) aims to leverage the sequential patterns in users' historical interactions to accurately track their preferences. However, the primary reliance of ex…

cs.IR2024

Towards Scalable Semantic Representation for Recommendation

Taolin Zhang, Junwei Pan, Jinpeng Wang +9

With recent advances in large language models (LLMs), there has been emerging numbers of research in developing Semantic IDs based on LLMs to enhance the performance of recommendat…

cs.IR2024

Long-Sequence Recommendation Models Need Decoupled Embeddings

Ningya Feng, Junwei Pan, Jialong Wu +6

Lifelong user behavior sequences are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted…

cs.IR2024★ 15 cited

Deep Pattern Network for Click-Through Rate Prediction

Hengyu Zhang, Junwei Pan, Dapeng Liu +2

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research bran…

cs.IR2024★ 11 cited

Understanding the Ranking Loss for Recommendation with Sparse User Feedback

Zhutian Lin, Junwei Pan, Shangyu Zhang +5

Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for tre…

cs.IR2024★ 22 cited

Ads Recommendation in a Collapsed and Entangled World

Junwei Pan, Wei Xue, Ximei Wang +7

We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our a…