22 citations · 51 across the 24 of their papers we have counts for
4 papers · 2 filters
From Feature Interaction to Feature Generation: A Generative Paradigm of CTR Prediction Models
Mingjia Yin, Junwei Pan, Hao Wang +5
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a disc…
Practice on Long Behavior Sequence Modeling in Tencent Advertising
Xian Hu, Ming Yue, Zhixiang Feng +24
Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains…
Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs
Yuhao Wang, Junwei Pan, Xinhang Li +6
Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…
Enhancing CTR Prediction with De-correlated Expert Networks
Jiancheng Wang, Mingjia Yin, Hao Wang +1
Modeling feature interactions is essential for accurate click-through rate (CTR) prediction in advertising systems. Recent studies have adopted the Mixture-of-Experts (MoE) approac…