5 citations · 5 across the 5 of their papers we have counts for
5 papers
Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study
Olivier Jeunen, Eleanor Hanna, Schaun Wheeler
In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisation of static, rule-based messaging strategies. While adaptive and…
Behavioural Effects of Agentic Messaging: A Case Study on a Financial Service Application
Olivier Jeunen, Schaun Wheeler
Marketing and product personalisation provide a prominent and visible use-case for the application of Information Retrieval methods across several business domains. Recently, agent…
Agentic Personalisation of Cross-Channel Marketing Experiences
Sami Abboud, Eleanor Hanna, Olivier Jeunen +2
Consumer applications provide ample opportunities to surface and communicate various forms of content to users. From promotional campaigns for new features or subscriptions, to eve…
Procedural Memory Is Not All You Need: Bridging Cognitive Gaps in LLM-Based Agents
Schaun Wheeler, Olivier Jeunen
Large Language Models (LLMs) represent a landmark achievement in Artificial Intelligence (AI), demonstrating unprecedented proficiency in procedural tasks such as text generation,…
Validation of massively-parallel adaptive testing using dynamic control matching
Schaun Wheeler
A/B testing is a widely-used paradigm within marketing optimization because it promises identification of causal effects and because it is implemented out of the box in most messag…