5 citations · 5 across the 4 of their papers we have counts for
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cs.AI2026
Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study
Olivier Jeunen, Eleanor Hanna, Schaun Wheeler
In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisation of static, rule-based messaging strategies. While adaptive and…
cs.AI2025
Agentic Personalisation of Cross-Channel Marketing Experiences
Sami Abboud, Eleanor Hanna, Olivier Jeunen +2
Consumer applications provide ample opportunities to surface and communicate various forms of content to users. From promotional campaigns for new features or subscriptions, to eve…
cs.AI2025★ 5 cited
Procedural Memory Is Not All You Need: Bridging Cognitive Gaps in LLM-Based Agents
Schaun Wheeler, Olivier Jeunen
Large Language Models (LLMs) represent a landmark achievement in Artificial Intelligence (AI), demonstrating unprecedented proficiency in procedural tasks such as text generation,…