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cs.LG2026
Uncertainty Quantification of Click and Conversion Estimates for the Autobidding
Ivan Zhigalskii, Andrey Pudovikov, Aleksandr Katrutsa +1
Modern e-commerce platforms employ various auction mechanisms to allocate paid slots for a given item. To scale this approach to the millions of auctions, the platforms suggest pro…
cs.LG2025
Optimizing Online Advertising with Multi-Armed Bandits: Mitigating the Cold Start Problem under Auction Dynamics
Anastasiia Soboleva, Andrey Pudovikov, Roman Snetkov +3
Online advertising platforms often face a common challenge: the cold start problem. Insufficient behavioral data (clicks) makes accurate click-through rate (CTR) forecasting of new…