3 papers
cs.GT2025
Autobidding Arena: unified evaluation of the classical and RL-based autobidding algorithms
Andrey Pudovikov, Alexandra Khirianova, Ekaterina Solodneva +3
Advertisement auctions play a crucial role in revenue generation for e-commerce companies. To make the bidding procedure scalable to thousands of auctions, the automatic bidding (a…
cs.LG2025
Optimizing Online Advertising with Multi-Armed Bandits: Mitigating the Cold Start Problem under Auction Dynamics
Anastasiia Soboleva, Andrey Pudovikov, Roman Snetkov +3
Online advertising platforms often face a common challenge: the cold start problem. Insufficient behavioral data (clicks) makes accurate click-through rate (CTR) forecasting of new…
cs.GT2025
Optimal Traffic Allocation for Multi-Slot Sponsored Search: Balance of Efficiency and Fairness
Anastasiia Soboleva, Alexander Ledovsky, Yuriy Dorn +3
The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate adver…