4 papers · 1 filter
Fine-Tuning Autobidders with Group Relative Policy Optimization
Anton Safin, Alexandra Khirianova, Andrey Pudovikov +2
Automated bidding (autobidding) is a core component of modern online advertising systems. Within this component, advertisers delegate sequential bid decisions to algorithms that mu…
Autobidding Arena: unified evaluation of the classical and RL-based autobidding algorithms
Andrey Pudovikov, Alexandra Khirianova, Ekaterina Solodneva +3
Advertisement auctions play a crucial role in revenue generation for e-commerce companies. To make the bidding procedure scalable to thousands of auctions, the automatic bidding (a…
Robust autobidding for noisy conversion prediction models
Andrey Pudovikov, Alexandra Khirianova, Ekaterina Solodneva +4
Managing millions of digital auctions is an essential task for modern advertising auction systems. The main approach to managing digital auctions is an autobidding approach, which…
Optimal Traffic Allocation for Multi-Slot Sponsored Search: Balance of Efficiency and Fairness
Anastasiia Soboleva, Alexander Ledovsky, Yuriy Dorn +3
The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate adver…