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Multi-Slot Tag Assignment Problem in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively as…
An Effective Tag Assignment Approach for Billboard Advertisement
Dildar Ali, Harishchandra Kumar, Suman Banerjee +1
Billboard Advertisement has gained popularity due to its significant outrage in return on investment. To make this advertisement approach more effective, the relevant information a…
Influential Slot and Tag Selection in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The selection of influential billboard slots remains an important problem in billboard advertisements. Existing studies on this problem have not considered the case of context-spec…