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cs.DB2025
Balanced Popularity in Multi-Product Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement co…
cs.DB2024
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…
cs.DB2024
Minimizing Regret in Billboard Advertisement under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
In a typical billboard advertisement technique, a number of digital billboards are owned by an influence provider, and many advertisers approach the influence provider for a specif…