1 citations · 1 across the 8 of their papers we have counts for
10 papers
Approximately Bisubmodular Regret Minimization in Billboard and Social Media Advertising
Dildar Ali, Suman Benerjee, Yamuna Prasad
We study the problem of minimizing regret in multi-mode advertisement settings, where an influence provider allocates advertising resources such as social network seeds and billboa…
Balanced Popularity in Multi-Product Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement co…
Fairness Driven Slot Allocation Problem in Billboard Advertisement
Dildar Ali, Suman Banerjee, Shweta Jain +1
In billboard advertisement, a number of digital billboards are owned by an influence provider, and several commercial houses (which we call advertisers) approach the influence prov…
Group Trip Planning Query Problem with Multimodal Journey
Dildar Ali, Suman Banerjee, Yamuna Prasad
In Group Trip Planning (GTP) Query Problem, we are given a city road network where a number of Points of Interest (PoI) have been marked with their respective categories (e.g., Caf…
Multi-Slot Tag Assignment Problem in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Nowadays, billboard advertising has emerged as an effective advertising technique due to higher returns on investment. Given a set of selected slots and tags, how to effectively as…
An Effective Tag Assignment Approach for Billboard Advertisement
Dildar Ali, Harishchandra Kumar, Suman Banerjee +1
Billboard Advertisement has gained popularity due to its significant outrage in return on investment. To make this advertisement approach more effective, the relevant information a…
Influential Billboard Slot Selection under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement.…
Minimizing Regret in Billboard Advertisement under Zonal Influence Constraint
Dildar Ali, Suman Banerjee, Yamuna Prasad
In a typical billboard advertisement technique, a number of digital billboards are owned by an influence provider, and many advertisers approach the influence provider for a specif…
Towards Regret Free Slot Allocation in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
Creating and maximizing influence among the customers is one of the central goals of an advertiser, and hence, remains an active area of research in recent times. In this advertise…
Influential Slot and Tag Selection in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The selection of influential billboard slots remains an important problem in billboard advertisements. Existing studies on this problem have not considered the case of context-spec…