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20222025
most citedSoft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native

19 citations · 24 across the 6 of their papers we have counts for

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cs.IR2024

Improving conversion rate prediction via self-supervised pre-training in online advertising

Alex Shtoff, Yohay Kaplan, Ariel Raviv

The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the rec…