19 citations · 24 across the 6 of their papers we have counts for
3 papers · 1 filter
Audience Prospecting for Dynamic-Product-Ads in Native Advertising
Eliran Abutbul, Yohay Kaplan, Naama Krasne +4
With yearly revenue exceeding one billion USD, Yahoo Gemini native advertising marketplace serves more than two billion impressions daily to hundreds of millions of unique users. O…
Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native
Michal Aharon, Yohay Kaplan, Rina Levy +6
Yahoo's native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD. Driving the Gemini nat…
Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising
Yohay Kaplan, Naama Krasne, Alex Shtoff +1
Verizon Media (VZM) native advertising is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USDs in the past year. Driving the VZM n…