19 citations · 24 across the 6 of their papers we have counts for
6 papers
Beyond the Surface: Uncovering Implicit Locations with LLMs for Personalized Local News
Gali Katz, Hai Sitton, Guy Gonen +1
News recommendation systems personalize homepage content to boost engagement, but factors like content type, editorial stance, and geographic focus impact recommendations. Local ne…
Improving conversion rate prediction via self-supervised pre-training in online advertising
Alex Shtoff, Yohay Kaplan, Ariel Raviv
The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the rec…
Audience Prospecting for Dynamic-Product-Ads in Native Advertising
Eliran Abutbul, Yohay Kaplan, Naama Krasne +4
With yearly revenue exceeding one billion USD, Yahoo Gemini native advertising marketplace serves more than two billion impressions daily to hundreds of millions of unique users. O…
Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native
Michal Aharon, Yohay Kaplan, Rina Levy +6
Yahoo's native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD. Driving the Gemini nat…
Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising
Yohay Kaplan, Naama Krasne, Alex Shtoff +1
Verizon Media (VZM) native advertising is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USDs in the past year. Driving the VZM n…
Conversion-Based Dynamic-Creative-Optimization in Native Advertising
Yohay Kaplan, Yair Koren, Alex Shtoff +2
Yahoo Gemini native advertising marketplace serves billions of impressions daily, to hundreds millions of unique users, and reaches a yearly revenue of many hundreds of millions US…