9 citations · 20 across the 16 of their papers we have counts for
4 papers · 1 filter
Non-uniform Bid-scaling and Equilibria for Different Auctions: An Empirical Study
Yuan Deng, Jieming Mao, Vahab Mirrokni +2
In recent years, the growing adoption of autobidding has motivated the study of auction design with value-maximizing auto-bidders. It is known that under mild assumptions, uniform…
Efficiency of the Generalized Second-Price Auction for Value Maximizers
Yuan Deng, Mohammad Mahdian, Jieming Mao +3
We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as…
Multi-channel Autobidding with Budget and ROI Constraints
Yuan Deng, Negin Golrezaei, Patrick Jaillet +2
In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of w…
Autobidding Auctions in the Presence of User Costs
Yuan Deng, Jieming Mao, Vahab Mirrokni +2
We study autobidding ad auctions with user costs, where each bidder is value-maximizing subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the so…