activity
20152026
most citedMulti-channel Autobidding with Budget and ROI Constraints

9 citations · 20 across the 16 of their papers we have counts for

collaborators

16 papers

econ.TH2026

The Limits of Price Discrimination with a Bayesian Seller

Yuan Deng, Yilin Li, Wei Tang +1

We study the limits of third-degree price discrimination when the production cost is Bayesian and private to the seller, generalizing the seminal work of Bergemann, Brooks and Morr…

cs.GT2025

No-Regret Online Autobidding Algorithms in First-price Auctions

Yuan Deng, Yilin Li, Wei Tang +1

Automated bidding to optimize online advertising with various constraints, e.g. ROI constraints and budget constraints, is widely adopted by advertisers. A key challenge lies in de…

cs.GT2025

Approximately Efficient Bilateral Trade with Samples

Yuan Deng, Jieming Mao, Balasubramanian Sivan +2

We study the social efficiency of bilateral trade between a seller and a buyer. In the classical Bayesian setting, the celebrated Myerson-Satterthwaite impossibility theorem states…

cs.GT2023★ 1 cited

Non-uniform Bid-scaling and Equilibria for Different Auctions: An Empirical Study

Yuan Deng, Jieming Mao, Vahab Mirrokni +2

In recent years, the growing adoption of autobidding has motivated the study of auction design with value-maximizing auto-bidders. It is known that under mild assumptions, uniform…

cs.GT2023★ 1 cited

Efficiency of the Generalized Second-Price Auction for Value Maximizers

Yuan Deng, Mohammad Mahdian, Jieming Mao +3

We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as…

cs.GT2023★ 9 cited

Multi-channel Autobidding with Budget and ROI Constraints

Yuan Deng, Negin Golrezaei, Patrick Jaillet +2

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of w…

cs.GT2023

Autobidding Auctions in the Presence of User Costs

Yuan Deng, Jieming Mao, Vahab Mirrokni +2

We study autobidding ad auctions with user costs, where each bidder is value-maximizing subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the so…

cs.GT2022★ 2 cited

Individual Welfare Guarantees in the Autobidding World with Machine-learned Advice

Yuan Deng, Negin Golrezaei, Patrick Jaillet +2

Online advertising channels have commonly focused on maximizing total advertiser value (or welfare) to enhance long-run retention and channel healthiness. Previous literature has s…

cs.GT2022★ 4 cited

Efficiency of the First-Price Auction in the Autobidding World

Yuan Deng, Jieming Mao, Vahab Mirrokni +2

We study the price of anarchy of the first-price auction in the autobidding world, where bidders can be either utility maximizers (i.e., traditional bidders) or value maximizers (i…

cs.GT2021

Approximately Efficient Bilateral Trade

Yuan Deng, Jieming Mao, Balasubramanian Sivan +1

We study bilateral trade between two strategic agents. The celebrated result of Myerson and Satterthwaite states that in general, no incentive-compatible, individually rational and…

cs.GT2021★ 1 cited

Robust Auction Design in the Auto-bidding World

Santiago Balseiro, Yuan Deng, Jieming Mao +2

In classic auction theory, reserve prices are known to be effective for improving revenue for the auctioneer against quasi-linear utility maximizing bidders. The introduction of re…

cs.GT2021

Optimal Pricing Schemes for an Impatient Buyer

Yuan Deng, Jieming Mao, Balasubramanian Sivan +1

A patient seller aims to sell a good to an impatient buyer (i.e., one who discounts utility over time). The buyer will remain in the market for a period of time , and her privat…

cs.GT2021

Towards Efficient Auctions in an Auto-bidding World

Yuan Deng, Jieming Mao, Vahab Mirrokni +1

Auto-bidding has become one of the main options for bidding in online advertisements, in which advertisers only need to specify high-level objectives and leave the complex task of…

cs.GT2020

New Complexity Results on Coalitional Manipulation of Borda

Yiheng Shen, Pingzhong Tang, Yuan Deng

The Borda voting rule is a positional scoring rule for candidates such that in each vote, the first candidate receives points, the second points and so on. The winn…

cs.GT2019★ 2 cited

Strategizing against No-regret Learners

Yuan Deng, Jon Schneider, Balusubramanian Sivan

How should a player who repeatedly plays a game against a no-regret learner strategize to maximize his utility? We study this question and show that under some mild assumptions, th…

cs.GT2015

Coalitional Permutation Manipulations in the Gale-Shapley Algorithm

Weiran Shen, Yuan Deng, Pingzhong Tang

In this paper, we consider permutation manipulations by any subset of women in the men-proposing version of the Gale-Shapley algorithm. This paper is motivated by the college admis…