activity
20242026
most citedAuto-bidding and Auctions in Online Advertising: A Survey

1 citations · 1 across the 4 of their papers we have counts for

collaborators

5 papers

cs.GT2026

Forging Self-Funded Marketplaces among Strategic Agents

Yuan Deng, Vasilis Gkatzelis, Xizhi Tan +2

We introduce the problem of designing mechanisms that incentivize strategic agents to form self-funded marketplaces. In our model, if agent exerts effort , they i…

cs.GT2026

Resource Allocation and Conversion along the Org Chart

Yuan Deng, Giannis Fikioris, Chido Onyeze +3

We consider the allocation of multiple heterogeneous resources to agents who are organized according to an organizational hierarchy. In a company those correspond to business units…

cs.GT2025

Position Auctions in AI-Generated Content

Santiago Balseiro, Kshipra Bhawalkar, Yuan Deng +7

We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenge…

cs.GT2024

Procurement Auctions via Approximately Optimal Submodular Optimization

Yuan Deng, Amin Karbasi, Vahab Mirrokni +3

We study procurement auctions, where an auctioneer seeks to acquire services from strategic sellers with private costs. The quality of services is measured by a submodular function…

cs.GT2024★ 1 cited

Auto-bidding and Auctions in Online Advertising: A Survey

Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro +23

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opp…