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cs.IR2023
Confidence Ranking for CTR Prediction
Jian Zhu, Congcong Liu, Pei Wang +3
Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, t…
cs.IR2023★ 1 cited
Always Strengthen Your Strengths: A Drift-Aware Incremental Learning Framework for CTR Prediction
Congcong Liu, Fei Teng, Xiwei Zhao +3
Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data…