8 citations · 31 across the 14 of their papers we have counts for
6 papers · 1 filter
Confidence Ranking for CTR Prediction
Jian Zhu, Congcong Liu, Pei Wang +3
Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, t…
Always Strengthen Your Strengths: A Drift-Aware Incremental Learning Framework for CTR Prediction
Congcong Liu, Fei Teng, Xiwei Zhao +3
Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data…
PCDF: A Parallel-Computing Distributed Framework for Sponsored Search Advertising Serving
Han Xu, Hao Qi, Kunyao Wang +8
Traditional online advertising systems for sponsored search follow a cascade paradigm with retrieval, pre-ranking,ranking, respectively. Constrained by strict requirements on onlin…
On the Adaptation to Concept Drift for CTR Prediction
Congcong Liu, Yuejiang Li, Fei Teng +5
Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with…
Rethinking Position Bias Modeling with Knowledge Distillation for CTR Prediction
Congcong Liu, Yuejiang Li, Jian Zhu +4
Click-through rate (CTR) Prediction is of great importance in real-world online ads systems. One challenge for the CTR prediction task is to capture the real interest of users from…
Dynamic Parameterized Network for CTR Prediction
Jian Zhu, Congcong Liu, Pei Wang +6
Learning to capture feature relations effectively and efficiently is essential in click-through rate (CTR) prediction of modern recommendation systems. Most existing CTR prediction…