89 citations · 211 across the 10 of their papers we have counts for
4 papers · 1 filter
Bid Shading by Win-Rate Estimation and Surplus Maximization
Shengjun Pan, Brendan Kitts, Tian Zhou +8
This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum-bid-to-win feedback from a Sell-Side Platform (SSP). The method uses a modifi…
Bid Shading in The Brave New World of First-Price Auctions
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty +4
Online auctions play a central role in online advertising, and are one of the main reasons for the industry's scalability and growth. With great changes in how auctions are being o…
Learning to Bid Optimally and Efficiently in Adversarial First-price Auctions
Yanjun Han, Zhengyuan Zhou, Aaron Flores +2
First-price auctions have very recently swept the online advertising industry, replacing second-price auctions as the predominant auction mechanism on many platforms. This shift ha…
DeepLight: Deep Lightweight Feature Interactions for Accelerating CTR Predictions in Ad Serving
Wei Deng, Junwei Pan, Tian Zhou +3
Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interacti…